Microsoft Word marketing doc

Product Information 
: The retailer advices and educates customers 
about different types of products, their values and uses and also gives 
information on new products and latest fashions. 
(vi)
Grading and Packing 
: The retailers undertake grading and packing of 
the goods in desired quantities to suit the requirements of the consumers. 
(vii)
Credit Facility 
: The retailers extend credit facility to the consumers 
because they maintain good relations with the consumers and know their 
credit worthiness. 
(viii)
Convenience 
: The retailers provide ready supply of goods at the places 
desired by the consumers. Consumer need not place order with several 
suppliers/producers and wait for delivery. 
(ix)
Wide Choice 
: Retailers stock variety of products and thereby provides 
a wide choice to consumers. 
(x)
Market Information 
: The retailer study the consumer behaviour, 
changes in tastes and fashions etc., and he will pass on this information 
to the manufacturers/wholesalers who make necessary changes in their 
products to suit the requirements of the consumers. 
 
Types of Retailers : 
The retailers can be classified as
1. 
Small Scale Retailers 
2. 
Large-Scale 
Retailers 

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1. 
Small Scale Retailers
:
The small scale retailers doesn’t possess their own fixed shops. They 
move from place to place to sell their goods. They carry small quantities 
of stock of products and the investment is also quite meagre. These 
retailers are best suited to carry on the business in the products like 
fruits, vegitables and other perishable goods. 
The important Small Scale retailers are : 
(i)
Hawkers
: Hawkers don’t have any fixed place of business. They move 
from one place to another carrying their goods on hand cart or cycle and 
sell them door to door. 
(ii)
Cheap-Jacks
: Cheap-Jack is a retailer who has fixed place of business 
in a locality and goes on changing his place of business to exploit the 
market opportunities. Therefore, the place of business is not rigid and 
they deal in cheap varieties of ready made garments, plastics, shoes etc.
The speed of change of place is not as fast as it is in Hawkers and 
Peddlars. 
(iii)
Market Traders 
: Market Traders open their shops on fixed days or 
dates in the specific areas. The time interval may be a week or fortnight 
or a month. They join fairs and festivals which are normally organised 
in the villages or towns on a specific dates. 
(iv)
Street Traders 
: Street Traders are also called as foot path traders.
These traders display their stock on foot paths of busy cities and towns.
The prominent places of business are bus stands, railway stations, parks 
and other busy centres. 
(v)
Unit Stores 
: Unit stores which deal with only one variety of product 
such as drugs, cloths, shoes, books, utensils, etc. Single line stores are 
also called as speciality shops since they are specialised in only one item. 
(vi)