Microsoft Word marketing doc

 

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QUESTIONS 
1. 
What is meant by selling ? 
2. 
Explain the importance of selling. 
3. 
State the characteristics of Indian marketing. 
4. 
“Developing ideas for new product and introducing them in the market 
from time to time is an essential and challenging job of marketing
management of a company” – Explain. 
5. 
State the need for new product development. 
6. 
Define the term consumerism. 
7. Explain 
various 
voluntary associations that have come up in India
to protect the consumers. 
8. 
What are the reasons for the backwardness of consumer movement
in India ? 
9. 
What are the various statutory regulations that have been brought out 
to protect the interests of consumers in India ? 
10. 
What are the features of Consumer Protection Act of 1986 ? 
11. 
What are the consumer redressal agencies that are there at various
levels in the country ? 
12. 
How the consumer is cheated by the business man ? 
13. 
What is District Forum ? What is its jurisdiction ? 
14. 
What is State Commission ? What is its jurisdiction ? 
15. 
What is National Commission ? What is its jurisdiction ? 
16. 
What are the powers of District Forum ? 
17. 
State the characteristics of Consumers. 
18. 
Explain the Industrial and Service markets in India. 
19. Briefly 
explain, 
i) 
Product 
planning and development 
ii) 
Credit 
Cards 
iii) 
Courier 
Service 
iv) 
Fax 
Services 
v) 
Value added Telecom Services 
vi) 
E-Mail 
vii) 
Video 
Conferencing 

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