Microsoft Word marketing doc

To protect against delays 
: Goods must be stored nearer to the 
consumer markets as a protection against delays in supply and 
uncertainities in transportation. 
3)
To store the excess stock 
: Certain products are produced throughout 
the year. But, its demand is seasonal. Producers must keep on 
producing goods and the excess stock must be stored and preserved till 
they are required. 
4)
To met the requirements of wholesaler and retailer 
: Storage of 
goods is necessary for wholesaler and retailer. So, the wholesalers and 
retailers have to maintain the sufficient stocks to meet the requirements 
of the consumers. 
5)
To avoid fluctuations in price 
: It is necessary to store goods to avoid 
violent fluctuations in the price of goods. 

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For example : The excess production in the harvesting season can be 
stored and released slowly into the market during the time of necessity.
Thus, prices remain stable and seasonable throughout the year. 
6) 
To fetch higher prices
: Some goods fetch higher prices if they are 
stored for a longer period. 
For example : Rice, Tobacco, Liquor etc. 
7) 
To add value to the perishable goods
: Cold storage adds value to the 
perishable goods. 
For example : Vegetables, eggs, fruits, butter, meat, etc., are stored in 
cold storage to supply them throughout the year. 
8) 
To ensure continuous production
: An industrial production is carried 
out on the basis of expected demand in future. Hence, it is necessary to 
hold raw materials in store to ensure continuous large-scale production to 
satisfy the needs of the consumers. 
For example : Sugar industry requires sugar cane, flour mills require 
wheat etc.