Microsoft Word marketing doc

Distant Markets 
Its sales can be extended to local markets, but it can cover all the market 
segments wherever the postal services are available. Thus, distant 
markets can be covered which enhances the sales of the firm. 
g) 
Less Capital 
It can be carried out with small capital since huge stocks need not be 
maintained. The possibility for business risk is also minimum. 
h) 
Flexibility
The method of sale, type of goods etc. can be easily changed to suit the 
present day requirements. The mailing list can also be altered with the 
shifts in population. 
Disadvantages of Mail Order Business 
The disadvantages of mail order business are as follows : 
a) 
Lack of Personal contacts
Customers cannot personally inspect the goods and there is no possibility 
for satisfying himself with regard to quality, price, durability before he 
purchases the product. 
b) 
Delay in Getting Goods
Customers will have to wait for several days to get the delivery of goods 
after the order is placed. They may not get goods as and when they 
require them. 
c) 
Damage of Goods
There is a risk of loss due to damage of goods in transit and complaints 
cannot be solved quickly since the seller is far away from buyer. 
d) 
Limited Scope
This business is applicable for limited varieties of products which are not 
bulky and perishable. 
e) 
Illiteracy
If illiteracy rate is high, this method is not that suitable. Uneducated 
people and those living in rural areas with insufficient postal services 
cannot be approached. 

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f) 
Lack of Services
Customers do not get any service from the sellers such as credit, after 
sale service, repairs, etc. 
g)