2007 Annual International CHRIE Conference & Exposition
395
Empirical Testing of Moderating Effects of Personal Characteristics
Grouping.
To investigate the moderating effect of gender, the respondents were divided into groups of men
and women. The number of cases in each group was 155 (male group) and 146 (female group), respectively.
Additionally, to assess the moderating effect of age, the cases were split into two groups. This grouping was done
according to median split based on the values of the moderator variable (age). The median value was 39 years. For
a more rigorous test, subjects at the median were removed (3 cases). The first group was labeled the high age group
(150 cases), and the second group was named the low age group (148 cases).
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