Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

H2
.
CS has a significant influence on RVI. 
H3
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CS has a significant influence on WOMI. 
 
Personal Characteristics 
The impact of personal characteristics on customers’ buying behavior has attracted a good deal of research 
interest. Findings in a substantial body of research have shown that personal characteristics, such as gender and age, 
are the key moderating variables generally influencing consumer buying behaviors (Homburg and Giering, 2001; 
Mittal and Kamakura, 2001). 
 
The impact of gender on the links between Customer Satisfaction and Repeat Visit Intention / Word-of-