Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

 
2007 Annual International CHRIE Conference & Exposition 
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The objectives of this article are to uncover demographic and consumption differences between Japanese 
packaged and independent tourists in Hawaii. Given that Hawaii remains a popular destination among Japanese 
travelers, including female office-ladies who have a propensity to shop overseas (Pigliasco, 2005), the choice of this 
sample site for these objectives is ideal. More specifically, we compare and contrast differences between Japanese 
and American packaged and independent tourists who are vacationing in Honolulu, Hawaii. The plan for this article 
follows. First, we discuss demographic differences among the groups and then we discuss consumption differences 
based upon three logistic regression analyses. Second, we conclude the article with a discussion of managerial and 
theoretical implications.