Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

Response Styles and Travel Behaviors 
Table 2 illustrates how respondents typed to different response strategies by the mental mapping described 
their travel behavior and attitudes. Table 2 provides a test for the utility of models derived from the hazards 
literature in a tourism context. It provides some validation of the typology generated in the mental mapping phase 
of the analysis. Chi-square analysis of the nine cross tabulations indicated that people categorized into different 
response strategies differed in their travel behavior and attitudes across eight of the nine variables. For example, 

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