H2
.
CS has a significant influence on RVI.
H3
.
CS has a significant influence on WOMI.
Personal Characteristics
The impact of personal characteristics on customers’ buying behavior has attracted a good deal of research
interest. Findings in a substantial body of research have shown that personal characteristics, such as gender and age,
are the key moderating variables generally influencing consumer buying behaviors (Homburg and Giering, 2001;
Mittal and Kamakura, 2001).
The impact of gender on the links between Customer Satisfaction and Repeat Visit Intention / Word-of-
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