Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

 
2007 Annual International CHRIE Conference & Exposition 
375
Figure 1.
A Behavioral Model of the Response to Terrorism by Travelers
Perception of 
travel risk
Non-Response
Respond
Response Decision
Response Styles
Strategies
Future Travel Behavior
Deny the 
existence of 
risk
Passive 
acceptance 
of risk
Reactive 
response to 
risk
No change in travel 
behavior: Ignore the reality 
and continue the previous 
travel pattern
Possible bipolar behavioral 
changes: Adopt a fatalistic 
view; either completely 
stop traveling or continue 
travel with extreme stress
Denial
Acceptance
Mitigation
Loss 
reduction
Risk Assessment
Behavior changed: 
Continue traveling but 
avoid traveling to 
terrorism-prone areas, use 
more reliable travel means 
or reduce travel frequency
Behavior changed: 
Continue traveling but 
purchase more travel 
insurance or use less 
expensive travel means 
Nature of 
Hazard
Individual 
Structural 
Factors
Societal 
Structural 
Factors
Social Traits
Psychological 
Factors
 
Overall, adopting the hazards framework as a tool with which to understand how travelers respond to the 
threat of terrorism suggests the model illustrated in Figure 1. This schema indicates that the perception of risk is 
influenced by a number of individual, context-specific, and situational factors. Subsequent actions are driven by the 
individual’s perception of the risk at hand, and branched into various responsive or non-responsive modes of 
behavior. The research described in this paper attempts to operationalize the model presented in Figure 1. Travelers 
will be typed into response strategies based upon their answers to an open-ended survey question on how 9/11 
affected them. The validity of this typology will then be examined by investigating whether respondents typed into 
different strategies behaved differently across a number of close-ended questions that described their post-9/11 
travel behavior.