Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc


Annual International CHRIE Conference & Exposition



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CONSUMERS ENVIRONMENTAL CONCERN IN THE L

 
2007 Annual International CHRIE Conference & Exposition 
371
it is interesting that both overall and in the younger age brackets, females tend to report lower ‘intention to quit’ 
scores for both job and occupation. 
Contrary to some previous research in hospitality, which found intrinsic motivators to be not significant 
(Hancer & George, 2003), this study found that the intrinsic motivator of creativity scored consistently more highly 
than the extrinsic motivators of pay and working condition. Creativity scored highest during the selection and 
socialisation career phases, which seems to reflect the literature indicating that cookery is a creative occupation and 
that this construct is reinforced through an occupational culture (Fine, 1996; Cameron, 2001). Yet ranked creativity 
dropped, especially in the context of job satisfaction. This might indicate a gap between the previously identified 
constructs of either perceived creativity requirement or job design (Shalley et al., 2000). Nonetheless, the data 
suggest that clubs in the sample might be well positioned to take advantage of their employee’s creativity in 
reaching organisational goals, creativity being established as an important element in contemporary organisation’s 
success (Wong & Pang, 2003). 
Conversely, the extrinsic constructs of working conditions and pay seem to improve through the 
career phases, though it is interesting that the sample seemed to perceive that these factors were poor during 
occupational selection and socialisation. That their scores improve over the career phases perhaps indicates that 
respondents become accepting of the conditions, or the knowledge that working conditions and pay (will) gradually 
improve over a typical career as a chef. Though there is presently limited context for further discussion it is 
noteworthy that when the creativity, working condition and pay constructs were aggregated, independent of the four 
phase career design, it was found that females registered the highest creativity score. Furthermore, those respondents 
in the sample with high creativity scores indicated less intention to quit both their current job and their occupation. 

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