Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc


Annual International CHRIE Conference & Exposition



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CONSUMERS ENVIRONMENTAL CONCERN IN THE L

 
2007 Annual International CHRIE Conference & Exposition 
367
INSTRUMENT DESIGN 
Job satisfaction and its underlying motivators is the subject of previous research for the hospitality 
workforce. A number of job satisfaction instruments (e.g. Job Descriptive Index, Job Diagnostic Survey & 
Minnesota Satisfaction Survey) have been utilised in a plethora of contexts. Many assume 
a priori
that a poor job 
satisfaction score will decrease organisational commitment and, hence, increase the probability of turnover 
(Feinstein & Vondrasek, 2001).
 
Several trends, pertinent to this study, are apparent. Much research focuses on 
hospitality managers, employees of hotels, or a combination of both and many of the instruments used are often 
generic designs. Although most incorporate intrinsic as well as extrinsic job motivators several studies across 
various populations in hospitality have not found intrinsic dimensions to be significant (Hancer & George, 2003). 
Some of these instruments, for example the Job Diagnostic Survey, have been used to measure the job satisfaction of 
chefs and cooks (Lee-Ross, 1999), and recent applications of the Minnesota Satisfaction Survey have aimed to test 
the relationship between job satisfaction and organisational commitment (Feinstein & Vondrasek, 2001). Yet these 
generic instruments often do not account for specific intrinsic motivators – for instance dimensions of creativity – 
characteristic of occupational communities and cultures.
It was determined to test for occupational and organisational attitudes across four phases that approximate 
those of a career. The first phase probed motivations for occupational selection, the second for attitudes during 
occupational socialisation and the third and fourth phases for dimensions of job (organisational) satisfaction and 
occupational respectively. It is apparent from discussion to this point that occupational as well as organisational 
perspectives on various attitudinal measures might be worthwhile exploring. However, the choice of including 
occupational selection and socialisation requires brief justification. Candidates select occupation based on their 
education level, socioeconomic status, but also psychological predisposition (Holland, 1976). An underlying 
assumption in the occupational selection literature is that perceived occupational intrinsic rewards are formed early 
in life, before or during education (Mortimer & Lorimer, 1979). Overall, there is support to suggest that individuals, 
at a developmental stage, select occupations to match their ‘personality’. As has been established, creativity might 
be such a dimension of personality. Creativity might equally be an occupationally socialised trait. There is a 
reciprocal relationship between individual and occupational experience, and an element of negotiation, meaning the 
job is shaped by the individual’s expectations and experiences, and 
vice versa 
(Mortimer & Lorimer, 1979). 
Workplaces signpost cues to link acceptable ways of thinking with actual behaviour, and assist individuals to 
complete the cycle by allowing them to ‘enact’, through a process of cognitive dissonance, values and beliefs and, 
hence, demonstrate views about a range of occupationally specific and organisational matters (Gomez-Mejia, 1984).
This, then, becomes a behavioural mechanism for the expression of occupationally socialised core values, beliefs, 
and ideals. 
Each phase contained both repeated items, but also questions specific to the phase. The phase items were 
informed by a number of sources including previous occupationally chef-specific surveys (e.g. Chivers, 1971), 
established findings from ethnographic work on the occupation of cookery (e.g. Fine, 1996) and the researcher’s 
previous industry experience as a chef, a factor which Botterill (2000) laments is often not given enough credence. 
The intrinsic constructs of creativity, artistry, technical skill, and service were complemented with extrinsic 
constructs including satisfaction with working conditions and pay. These constructs were worded according to the 
dictates of each phase. While a full explanation of the scale development is not achievable here, examples of other, 
phase-specific, items are shown in Figure 1.

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