Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

 
RESULTS 
Image and Perception Variables 
Again, the purpose of this study was to measure tourist destination image of leisure travelers’ perceptions 
of New Orleans. The pre- and post-Katrina destination image measurement section consisted of eight attribute items 
and three post-Katrina recovery related perception items that respondents were required to state their level of 
agreement for each using a five-point scale (e.g. 1 = strongly disagree to 5 = strongly agree). Table 1 details the 
items sample sizes, means and standard deviations.

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