Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

 
2007 Annual International CHRIE Conference & Exposition 
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Image items are based on Baloglu and McCleary (1999), and Milman and Pizam (1995)’s studies. In this 
study, sixteen items were measured. The tourists perceived Jeju Island as a tourism destination by the rankings 
described in Table 4. The item named “Beautiful scenery/natural attractions (M=6.5355)” had the highest mean, 
followed by “Interesting cultural attractions (M=5.8387)”, “Hot and warm weather (M=5.7677)”, and “Good climate 
(M=5.3935)”. The tourists didn’t most satisfy “Reasonable attraction prices (M=4.1701)” and “Good value
(money) 
for traveling (M=3.8452)” compared to the other items.