Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

 
 

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2007 Annual International CHRIE Conference & Exposition 
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LITERATURE REVEIW 
Destination Image 
Several researchers have defined image as a set of beliefs, ideas, and impressions that people have of a 
place or destination (Kotler, Haider & Rein, 1993). Dichter (1985) remarked that image is an overall impression 
which is formed as a result of the evaluation of individual attributes. Fridgen (1987) stated that image is a mental 
representation of an object or place before someone observes or visits, while Baloglu and McCleary (1999) 
suggested that image is a valuable concept in understanding the process when tourists destination selection.