Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

 
Literature Review 
A professional association, by definition, is a formal organization that represents the interest of its members who 
participate in a common occupation or profession. Examples include the American Association of Higher Education, 
American Association of Neurological Surgeons, and the American Hotel and Lodging Association. Associations 
regularly hold meetings and conferences where members gather to network, attend educational sessions, and other 
social activities. 
 
Roles of Associations 
Associations provide their members with various advantages and benefits. Being a member to a 
professional association provides an efficient avenue to be informed about the latest news and trends regarding a 
specific area of business or industry. Advanced telecommunication tools, currently employed by many associations, 
provide opportunities that make it possible for the association’s administrators to collect, organize, and distribute 
news to its membership base through electronic mediums in a timely and efficient manner. Electronic newsletters 
and daily emails are good examples of the use of currently available tools.
One of the primary roles of associations is to provide educational content to their affinity group. Many 
associations readily accept the role of providing continuous education and training to their members as a direct 

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