Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

 
2007 Annual International CHRIE Conference & Exposition 
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Table 2 presents a summary of the three significant variates with their associated quality of vacation 
experience and destination competitiveness variables that are used to define the relationship between the two sets of 
variables. The first function could be presented as the following equation: 
-.302 (destination management and marketing) + -.452 (accessibility and information availability) + -.283 (tourism 
attributes) + -.125 (price and value) + -.133 (environment) = -.207 (pre-trip planning) + -.258 (en-route) + -.366 (on-
site instrumental) + -.318 (on-site expressive) + -.163 (after-trip reflection) 
This first function, which explained 65% of the shared variance between the two sets of items, is 
considered the most important equation to explain the relationship of the vacation experience and perceived 
destination competitiveness. The canonical coefficient (weights) in the function indicated that “accessibility and 
information availability” and “destination management and marketing” were the two most important dependent 
variables which contribute to the first variate, whereas tourist on-site experience, both instrumental and expressive 
experience, contributed to the first variate as independent variables. In the second function, “tourism attributes” and 
“destination accessibility and information availability” contribute most to the dependent variate, whereas on-site 
instrumental experience and en-route experience contribute most to the vacation experience variate. The third 
function also explained the most important variables in both sets and the remaining variance after the first two 
functions extracted the common variance shared by the two sets of variables (Table 2).