Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

 
2007 Annual International CHRIE Conference & Exposition 
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up following points G, H, and I, the market shares of South Korea, Singapore, Malaysia/Indonesia, and Europe 
rapidly decrease, while the Japanese market quickly captures the share. At point I, Japanese tourist arrivals show 
more than a 40 percent share out of the overall markets, but Hong Kong, South Korea, Singapore, and Malaysia/ 
Indonesia decrease down to their bottom constraints. That is, in order to realize point I, Taiwanese tourism 
authorities need to focus on Japan, the USA, Thailand, the Philippines, and Europe. At points J and K, the Japanese 
market continues growing but the USA and Europe lose their shares. At point L, the greatest mean arrival (647) is 
achieved but instability (81.03) is also maximized. To achieve point L, Taiwan should focus on the Japanese market 
(58.4 percent), maintaining efforts on Thailand (8.6 percent) and Philippines (8.2 percent) but minimizing weights 
for the rest of the countries. Overall, the extreme risk-taking policy makers would pursue the point L, by seeking the 
suggested market shares at L, so that they can make the largest arrivals possible. On the other hand, extreme risk-
avoiders will seek point C to make their instability level lowest.