Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

 
LITERATURE REVEIWS AND HYPOTHESES 
ERP in the Lodging Industry in Greece:
In 2004, travel and tourism in Greece, accounted for an estimated 14.3% of the Gross Domestic Product 
(GDP) and 16.5% of employment (WWTC, 2004). However, current development patterns in Greece make it 
difficult for firms to reconcile between economic growth and respect for environment (Svoronou and Holden, 2005).
As the hospitality industry accounts on average for more than 10% of the local GDPs in Europe, consumers in 
Europe have been paying more attention to ERP in the hotel industry (Anguera et al., 2000). Accordingly, in the 
hotel industry in Europe, ERP is an important criterion for attracting and retaining customers (Fitzsimmons and 
Fitzsimmons, 2000; Schendler, 2001). Since the 1980s, Greece’s legal systems with respect to environmental 
protection have reflected such ERP concerns. Still, despite strong environmental policy, tourism, including the hotel 
business, that has played a prominent role in the Greek economy, has had a considerably negative impact on the 
environment (Svoronou and Holden, 2005).