Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

 
 
 
 
 
 
 
 
 

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2007 Annual International CHRIE Conference & Exposition 
501
Table 3 
Discriminant Analysis of Leisure Travel Motivation Items 
Standardized Canonical Coefficients 
Motive Items 
Function 1 
Function 2 
Meeting people with similar interests 
.54 
.08 
Having fun 
.37 
-.47 
Taking advantage of reduced fares 
.31 
-.17 
Trying new foods 
.28 
-.21 
Finding thrills and excitement 
.24 
.07 
Traveling to places where I feel safe/secure 
.21 
-.06 
Telling my friends about the trip 
.21 
.16 
Escaping the everyday routine 
.19 
.22 
Seeing as much as possible in the time available 
.16 
.25 
Experiencing new things 
-.10 
.50 
Meeting new people and make new friends 
.08 
.23 
Seeking intellectual enrichment .07 
.34 
Going places my friends haven’t been 
-.03 
.27 
Eigenvalue 1.19 
.48 
p
value 
<.001 
<.001 
Variance Proportion
.71 
.29 
Cluster Means 
Social
.56 
.06 
Inactive
-1.81 
-.98 
Novelty 
-2.83 
2.58