Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

Survey Instrument 
The survey instrument employed for this study consisted of four sections. The first section measured 
respondents’ leisure travel preference, which includes various questions about their recent and general travel 
experiences (i.e., travel frequency, trip length, satisfaction with leisure trips, travel information sources, trip 
planners, and travel companion), about their travel motives and constraints, about travel destination attributes, and 
about their travel intentions. The last section collected some socio-demographic information (i.e., age, gender, 
marital status, race, education, and employment status, household income, and self-perceived health), as well as the 
length of their current residence at their present home and in the upstate of South Carolina.
Respondents’ leisure travel motivation was measured with 24 push and pull items that were selected and 
adapted from related literature (Shoemaker, 1989 & 2000; You & O’Leary, 1999; Cleaver, et al., 1999; Muller & 
O’Cass, 2001). Mature respondents rated each travel motivation item on a four-point scale from 1 “not at all 
important” to 4 “very important.”