Mice industry as a driver of economic development

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45 
Importance of Halal tourism services for development MICE 
industry in Uzbekistan 
Nodira Muhammadiyeva
Republican Graduate School of Business and Management 
Dr. A’lam Asadov
Prince Sultan University (Saudi Arabia) 
 
Abstract.
Recent development of Meetings, Incentives, Conferences and 
Exhibitions (MICE) industry in Uzbekistan and introduction of Halal tourism in the 
country can bring some important opportunities into Uzbekistan’s tourism industry. 
Nevertheless, this new opportunity does not come without challenges. Halal industry is 
underdeveloped in the country and many tasks need to be accomplished prior to entrance 
of country’s Halal MICE industry in ranks of world-class destinations. Thus, we 
recommend important steps to be undertaken such forming awareness of halal industry, 
preparing infrastructure and legal foundations so that it can accommodate demand for 
MICE visitors from Muslim countries. Finally, formation of image of Uzbekistan as an 
ultimate destination of Halal MICE industry has to be considered.