Mass media what is Mass Media ?

Television

• Telecommunication medium for transmitting and receiving moving images (usually with sound)
• Since about 1950
• News, Movies, Situation comedy, Sports events, Audience participation, Talk/conversation, Music, Reality-based show, Devotional/religious

• Internet

• World Wide Web (since about 1990)
• Websites (news, blogs, social networking, wiki)
• Forums/message board
• Internet telephony (e.g. VoIP)
• Email, Instant messaging and chat
• Streaming audio (podcasts, Internet radio)
• Streaming video (webcasts, podcasts, YouTube videos)

• Mobile Phones

• Make mobile telephone calls across a wide geographic area
• Since about 2000 (3G - mass media)
• The first personal mass media
• Permanently carried
• Always on
• Built-in payment mechanism
• The most accurate audience measurement

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