Marketing Insights From a to Z: 80 Concepts Every Manager Needs to Know

body can guarantee your job. Only customers can guarantee your
job.”
Sam Walton of Wal-Mart echoed the same sentiment: 
“The cus-
tomer is the only one who can fire us all.”
Larry Bossidy, chairman
of Honeywell International, Inc., sent out the same message: 
“It’s not
management who decides how many people are on the payroll.
Employees
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It’s customers.”
Some companies include a note in the employee’s
paycheck envelope: “This check is brought to you by the customer.”
Sam Walton of Wal-Mart required the following employee
pledge:
“I solemnly swear and declare that every customer that
comes within 10 feet of me, I will smile, look them in the eye,
and greet them, so help me Sam.”
Lands End instructs its employ-
ees: