Marketing Insights From a to Z: 80 Concepts Every Manager Needs to Know

“You can’t have a
better tomorrow if you are thinking about yesterday all
the time.”
(Charles F. Kettering, American inventor) In too
many companies, the old strategy is “baked in.” Dee Hock,
CEO emeritus of Visa, said: 
“The problem is never how to
get new innovative thoughts into the mind, but how to
get the old ones out.”
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Protectionism.
American steel companies lack strategy because
they spend their time urging protectionism. Protectionism is a
sure way to lose your business.
Strategy
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Marketing shootouts.
Price wars and mutual destruction indi-
cate the absence of strategy rather than its presence.
•
Overfocusing on problems.
Peter Drucker warned against