Markеting faoliyatini axborot bilan ta'minlash Axborot nima? Marketing axboroti nima?

Markеting faoliyatini axborot bilan ta'minlash

Axborot nima?

Marketing axboroti nima?

Marketing axboroti tizimi nima?

Axborot — 1) biron voqea haqidagi batafsil xabar, ma’lumot.

Marketing axboroti marketing faoliyatida qaror qabul qilish uchun asos hisoblanadi, shuningdek, qaror qabul qilgandan keyin olingan natijalarni tahlil qilish uchun ham keradir.
Marketing axborot tizimi (MAT) korhonaning marketing faoliyatini amalga oshirish uchun zarur bo'lgan ma'lumotlarni to'plash, jamlash va ishlov berishning usullari, uslublari, tashkiliy tadbirlari va tehnik vositalarining yig`indisi
Benefits
If you are a marketing manager or business owner, finding effective ways to market your business is vital. Marketing information becomes even more important if you are part of a crowded market with many competitors, or you have a product that isn't well known. If you don't have good information, such as the data found in sales reports, you may end up wasting a lot of time and money on ineffective marketing activities.
An investment in an MkIS system is an effective way to help you organize and prepare your marketing campaigns. One of the key benefits of an MkIS system is the insight it can provide about what your customers want and their perceptions of your products. Through your MkIS, you'll be able to make better decisions about consumer behavior and choices or product development.

• qadam. Marketing axborot tizimiga qanday o'lchovlarni kiritish kerakligini aniqlang.

Bu samarali marketing axborot tizimini yaratishda juda jiddiy qadamdir. Barcha ma'lumotlar haqni ham, ham real xarajatlarni
o'z ichiga oladi, shuning uchun RIGHT o'lchovlari ham muhim.

• qadam. Tegishli ma'lumotlarni to'plang.

Ba'zi ma'lumotlar savdo ma'lumotlari, buxgalteriya shakllari, veb-sayt tahlillari va savdo kuchingiz hisobotlari kabi ichki manbalardan olinadi. Boshqa ma'lumotlar tashqi manbalardan olinadi, jumladan raqobatchilarning natijalari, iqtisodiy ko'rsatkichlar, tinglovchilarning post metrikalari va Facebook sharhlari. Sizning marketing tadqiqotingiz ma'lumotlari, shuningdek, mijozlar ehtiyojini qondirish bo'yicha takroriy so'rovlar kabi marketing axborot tizimining bir qismini ham tuzishi mumkin.

• qadam. Qurulish ma'lumotlari

Xom ma'lumotlar asosida qaror qabul qilish juda qiyin, chunki ma'lumotlar aks ettirilmaydigan harakatlarga ega bo'lishi mumkin