Marketing communication: principles and practice

I N D E X
387

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Royal Society for the Encouragement
of the Arts, Manufactures and
Commerce 
see
RSA study
RSA study 103–4, 354–5
Russia 123
Sainsbury’s Reward Card 241
sales promotions 130, 166, 177–80
salience, conditions for brand and 159,
273
satisficing behaviour 46
Saturn Car clubs 174
Saudi Arabia 113
Scanlon Plan for ‘gainsharing’ 225–6
Schmidt, W. H. 75, 79
Schramm, W. A. 20–1, 24, 255
Schultz, D. E. 251, 290, 293–4
seek support of third party over
complaint 62
self-monitoring 205
self-presentation behaviour 207
shared meaning, work-related
situations 36
Shell International 109, 209
Sheth, J. N. 6–8, 345
Shimp, T. A. 53, 278; executional
advertising formats 281
Siècle, Le
270
Siemens, UK website 297
Simon, H. A. 46, 197
Simon, L. J. 277–8
Singapore 113
Smith, P. R. 251–3, 298
Snell, R. 325–6
‘social cost benefit’, marketing actions
and 335
social reality, experience and 24–5
social systems, reciprocity and 104
sociocentric behaviour 73
sociolinguistics, choice of language and
29
soft sell 297
software applications, integration of
254
Somerset Levels organic Foods 237
Sony UK, customer care-line 234
South Korea 113
Southern California Electric 310
sponsorship 166
stakeholder relationship, trust and
commitment 5
stakeholder society, concept of
inclusion 101
stakeholder system, negotiated trading
environment 97, 109
stakeholders 3, 79, 98–100, 250, 312,
326; Carroll’s view of 348–9;
collaboration with 106–7; corporate
buying behaviour and 68; dialogue
with 355; networks and 96; providing
‘licence to operate’ 108; relations
with 251; relationship marketing and
236; return-on-resources model and
106, 350; roles in marketing system
313; RSA study and 104; UK and?
100–2; ‘visible’ value-creating ‘voice’
96; working partners 104
Stanford Research Institute (1998) 285
steering control 321
stimulus-response (S-R) outmoded 150
‘Stop the Clock’ campaign 356
strategic action, individuals and 26
strategic marketing, relationship
between ‘organization’ and
environment 351
‘strategic talk’ 29–30, 232
Streamline Inc. 245
subcontracting 352
subgroup identification 219–20
submissive behaviour 77
summative evaluation 315
‘supply-side’ socialism, stakeholder
society 101
susceptibility, meaning 78
sustainable growth 355
symbolic interactionism 48
systematically distorted communication
331
tacit knowledge 272
Taiwan 113
taking 332
talk, ambiguous 29
Tannenbaum, R. 75, 79
Tapp, A. 166, 282
task group identification 220
technical learning 115
technological developments,
acculturation and 87; social values
and 335
0800 telephone calls 318
Telegraph, The
170, 272
telemarketing 166
telling 136
temporality 115
territoriality 115
Tesco Clubcard 241
Thayer, L. 78, 79
theory of planned behaviour 60
thinking 150
Times, The
270, 357
Tomorrow’s Company
354–5