Varey, R. J. (1998) ‘Locating marketing within the corporate communication
managing system’,
Journal of Marketing Communications
4(3): 177–90.
Varey, R. J. (1999) ‘Marketing, media, and McLuhan: rereading the prophet at
century’s end’,
Journal of Marketing
63(3): 148–53.
Varey, R. J. (2000) ‘A contemporary communication theory for marketing
communication’, paper presented to the 29th European Marketing Academy
Conference, Erasmus University, Rotterdam, The Netherlands, 23–26 May.
Varey, R. J. (2000)
Corporate Communication Management: A Relationship Perspective
,
London: Routledge.
Varey, R. J. (2000) ‘A critical review of conceptions of communication evident in
contemporary business and management literature’,
Journal of Communication
Management
(4): 328–40.
Varey, R. J. (2000) ‘The integrated total communication system: a response to
Hartley and Picton’s “mindscape of marketing communications” ’, paper
presented at the Fifth International Conference on Corporate and Marketing
Communications, Erasmus University, Rotterdam, The Netherlands, 22–23
May.
Varey, R. J. (forthcoming)
Relationship Marketing: Dialogue and Networks in the E-
commerce Era
, Chichester: John Wiley & Sons.
Varey, R. J. and Lewis, B. R. (eds) (2000)
Internal Marketing: Directions for
Management
, London: Routledge.
Varey, R. J. and Wood, G. (2001) ‘Brand management in the ethical communi-
cation system: a reflection on ethical progress with respect to relaters to e-
brands’, paper submitted to the 14th Annual Congress of the European Business
Ethics Network entitled Business Ethics in the Information and Communication
Society, Valencia, 12–14 September 2001.
Veblen, T. ([1899] 1963)
The Theory of the Leisure Class
, New York: Allen & Unwin.
Vickers, G. (1984)
Human Systems Are Different
, London: Harper & Row.
Visser, M. (1991)
The Rituals of Dinner: The Origins, Evolution, Eccentricities, and
Meaning of Table Manners
, London: Viking Books.
Watson, J. B. and Raynor, R. (1920) ‘Conditioned emotional reactions’,
Journal of
Experimental Psychology
3: 1–14.
Watts, A. (1972)
The Book: On the Taboo of Knowing Who You Are
, New York:
Random House.
Weilbacher, W. M. (1993)
Brand Marketing
, Lincoln, IL: NTC Books.
Weiss, A. (1989)
Managing for Peak Performance: A Guide to the Power (and Pitfalls)
of Personal Style
, New York: Ballinger Publishing Co.
Wells, H. G. (1951)
The Outline of History: Being a Plain History of Life and Mankind
,
rev. edn, London: Cassell & Company.
Wells, W. D. and Prensky, D. (1996)
Consumer Behavior
, New York: John Wiley &
Sons.
Wernerfelt, B. (1996) ‘Efficient marketing communication: helping the customer
learn’,
Journal of Marketing Research
33, May: 239–46.
White, J. (1991)
How to Understand and Manage Public Relations: A Jargon-Free
Guide to Public Relations Management
, London: Business Books.
Wikström, S. and Normann, R. (eds) (1994)
Knowledge and Value: A New
Perspective on Corporate Transformation
, London: Routledge.
Williams, K. C. (1981)
Behavioural Aspects of Marketing
, Oxford: William
Heinemann.
Williams, R. (1980) ‘Advertising: the magic system’, in
Problems of Materialism and
Culture
, London: New Left Books.
Do'stlaringiz bilan baham: