Marketing 0

Technology Can Be Personal
In the Marketing 5.0 era, customers expect businesses to understand
them and deliver personalized experiences. While it is feasible for
companies with only a handful of customers, it is challenging to do it
at scale and consistently. It is imperative to use technology to model
specific customer profiles, generate tailored offers, provide
customized content, and deliver personalized experiences.
AI uplifts every touchpoint across the customer path in three ways.
First, it enables smarter targeting: delivering the right offers at the
right moments and to the right customers. Second, it ensures a better
product fit. Companies may provide personalized products and even
allow customers to customize their products. Finally, it allows for
better engagement. Companies can deliver tailored content and
interact more intimately with customers.

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Using AI for personalization improves customer satisfaction and
loyalty and in turn increases customer acceptance toward data
sharing. If the actual benefits of personalization outweigh the threat
of privacy violations, customers will be more willing to share
personal data. The key is to embrace selective human attention and
create perceived control. Customers find personalization more
agreeable if it makes their decision making easier while also allowing
them to have some control over it.