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#2 Trust and Fear of the Unknown



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Philip Kotler - Marketing 5.0 (1)

#2 Trust and Fear of the Unknown Digitalization is becoming
far more complicated than just connecting people through mobile
devices and social media. It has crept into every facet of human lives,
from commerce to mobility to education to healthcare. Fundamental
to this complex digitalization is AI technology, which aims to not
only imitate but also surpass human intelligence.
Advanced AI algorithms and models are often beyond human
comprehension. When humans perceive a lack of control, it creates
anxieties and causes them to react defensively. It is especially true
for applications which require a high degree of trust, such as
financial management, autonomous vehicles, and medical treatment.
Trust issues will be a significant factor holding back the adoption of
digital technologies.



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