Marketing 0

List of Illustrations
Chapter 1

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FIGURE 1.1 The Next Tech Across the New Customer
Experience (CX)
FIGURE 1.2 How Humans Add Value to Tech-Driven
Marketing
FIGURE 1.3 The Five Elements of Marketing 5.0
Chapter 2
FIGURE 2.1 The Five Generations and Their Brand
Preferences
FIGURE 2.2 Human Life Stages and Key Priorities
FIGURE 2.3 The Five Generations and Marketing Evolution
Chapter 3
FIGURE 3.1 The Polarizing Society
FIGURE 3.2 Market Polarization Across Categories
FIGURE 3.3 The Reasons Behind Corporate Activism
FIGURE 3.4 Inclusive and Sustainable Development in the
17 SDGs
Chapter 4
FIGURE 4.1 Perils and Promises of Digitalization
FIGURE 4.2 Technology Compass: Making It Personal,
Social, and Experiential...
Chapter 5
FIGURE 5.1 Digitalization Amid COVID-19
FIGURE 5.2 How COVID-19 Has Affected Different
Customer Segments and Industr...
FIGURE 5.3 Digital Readiness by Industry
FIGURE 5.4 Digital Readiness Assessment
FIGURE 5.5 The Digitalization Strategies
Chapter 6
FIGURE 6.1 The Six Enablers of Next Tech

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FIGURE 6.2 Bionics: Six Ways Technology Mimics Humans
Chapter 7
FIGURE 7.1 The 5A's Customer Path
FIGURE 7.2 The Knowledge Management Hierarchy
FIGURE 7.3 Combining the Strengths of Machines and
Humans
FIGURE 7.4 Marketing Technology Use Cases in the New
CX
Chapter 8
FIGURE 8.1 Segments-of-One Customer Profiling
FIGURE 8.2 Examples of Data-Driven Marketing
Objectives
FIGURE 8.3 Data Matrix Framework
Chapter 9
FIGURE 9.1 Predictive Marketing Applications
FIGURE 9.2 How Predictive Marketing Works
Chapter 10
FIGURE 10.1 Contextual Marketing Mechanism
FIGURE 10.2 The Triggers and Responses in Contextual
Marketing
Chapter 11
FIGURE 11.1 Example of Augmented Marketing in Tiered
Sales Interface
FIGURE 11.2 Example of Augmented Marketing in Tiered
Customer Service Interf...
Chapter 12
FIGURE 12.1 Developing Agile Marketing
FIGURE 12.2 Agile Marketing Worksheet Example

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