Marketing 0

Marketing 3.0: Human Centric
The rise of Generation Y—and the global financial crisis—in the late
2000s prompted another significant evolution of marketing.
Empowered by the free access to information and disturbed by the
financial industry scandals, Generation Y had a low level of trust
toward corporations with profit-only motives. Generation Y
demanded that companies create products, services, and cultures
that bring positive societal and environmental impact. Thus, the era
of human-centric marketing or Marketing 3.0 emerged. Companies
began to embed ethical and socially responsible marketing practices
into the business model.