Marketing 0

The Life Stages of the Five Generations
Understanding what is essential for the five generations requires
analyzing the life stages that they go through. In general, there are
four life stages in human development, namely Fundamental,
Forefront, Fostering, and Final (see 
Figure 2.2
). Each life stage
typically spans around 20 years, and when one grows into the next
step, the life goals and priorities change significantly.
The first life stage is the Fundamental stage, in which the focus is on
learning. During the first 20 years of life, one is still exploring and
adapting to the environment. One learns knowledge and skills not
only from formal education but also from friendship and social
relationships. This stage is also about the new search for one's
identity and reason for being.