Marketing 0

Content Marketing
Content marketing has been a buzzword in recent years, and it is
being touted as a subtle alternative to advertising in the digital
economy. Content is considered less intrusive than ads. It uses a mix
of entertainment, education, and inspiration to attract attention
without the hard sell. A fundamental principle in content marketing
is to clearly define the audience group so that marketers can design
content that is interesting, relevant, and useful. Thus, audience
targeting is even more vital in content marketing.

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Analytics is useful to track and analyze the audience's needs and
interests. It allows content marketers to generate and curate articles,
videos, infographics, and other content that the audience is most
likely to consume. AI also enables this laborious process to be
automated.
With predictive analytics, content marketers can even envision every
single customer journey on their website. So instead of showing
static content based on a predetermined flow, marketers can offer
dynamic content. In other words, every website visitor will see
different content depending on their past behaviors and preferences.
It allows content marketers to walk customers through their path to
purchase. That way, the conversion rate from visitors to leads to
buyers can be significantly boosted, leading to optimized
performance. Amazon and Netflix provide personalized pages to
drive users closer to desired actions.