Marketing 0

Summary: One Size Doesn't Fit All
The COVID-19 pandemic has unexpectedly become a digital
accelerator globally. Businesses and markets alike were forced to
adapt to restricted mobility and hence relied heavily on digital. It has
become a wake-up call for companies to stop procrastinating in their
digitalization efforts. A digital-ready organization is prepared for
what comes next as digital natives take over the markets all around
the world.
But when it comes to digitalization, there is no one-size-fits-all
approach. Every industry sector and every player in the industry will
be in a different state of digital maturity. The first step is to assess
the digital readiness of the customer base in which they are
competing. The next is to self-evaluate the digital capabilities of the
organization. Depending on the readiness assessment, companies
will need to craft and execute different strategies, which may include
customer migration as well as digital transformation strategies.