Marketing 0

The Segments of One
The market is heterogeneous, and every customer is unique. That is
why marketing always starts with segmentation and targeting. Based
on market understanding, companies can design strategies and
tactics to take on the market. The more micro the segmentation, the
more the marketing approach will resonate, but the harder the
execution will be.
The segmentation approach itself has evolved since it was
conceptualized in the 1950s. There are four methods to conduct a
market segmentation: geographic, demographic, psychographic, and
behavioral.