Marketing 0

Promises of Digitalization
Despite the risks associated with it, digitalization unlocks
tremendous possibilities for society. We list five scenarios in which
digitalization brings value.
#1 Digital Economy and Wealth Creation First and foremost,
digitalization enables the rise of the digital economy, which creates
massive wealth. Digitalization allows businesses to build platforms
and ecosystems that process large-scale transactions without
geographical and industry boundaries. Digital technologies empower
companies to innovate not only the customer experience but also the
business model. It helps companies meet customers’ growing
expectations, increase willingness to pay, and ultimately drive better
value creation.
Unlike traditional models, digital business models require fewer
assets, have faster time to market, and are highly scalable. Thus, it
allows companies to achieve exponential growth in a short time.
Digitalization across the customer experience also generates higher
productivity and better profitability due to fewer errors and lower
costs.