Marketing 0

Marketing 4.0: Traditional to Digital
Digitalization further complements the trend toward human
centricity. Generation Y—and to a certain extent, Generation Z—
gravitates toward a digital economy. The rise of mobile Internet,
social media, and e-commerce changed the customer path to

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purchase. Marketers adapted to this change by communicating and
delivering products and services through an omnichannel presence.
They started to move from traditional to digital and implement
Marketing 4.0.
Marketing 5.0: Technology for Humanity
With the rise of Generation Z and Generation Alpha, it is time for
marketing to evolve once more.
The primary interest and concern of these two youngest generations
aim in two directions. The first is to bring positive changes to
humanity and improve the quality of human lives. The second is to
drive technology advancement further forward in all aspects of
humanity. To serve Generation Z and Generation Alpha, marketers
need to continue to adopt the next technology to enhance human
lives. In other words, Marketing 5.0 will be the integration between
Marketing 3.0 (human centricity) and Marketing 4.0 (technology
enabler).