Marketing 0

Delivering Three Levels of Personalized
Experience
Customization and personalization in the digital world are
straightforward. Marketers use digital information about the
customers to deliver dynamic content that fits the profile. In the
physical space, customization and personalization used to rely
heavily on the human touch. With the IoT and AI infrastructure in
place, companies can bring the digital capability to tailor marketing
action into the physical world without too much human intervention.
Custom-made marketing can be delivered at three levels. The first
level is informative marketing. At this level, marketers provide the
right offer: marketing communication message, product selection, or
price promotion. The second level is interactive marketing, where
marketers create a channel of two-way communication interface and
intelligently interact with the customers. The ultimate level is
immersive marketing, at which marketers engage customers deeply
in sensory experiences.