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| METHODOLOGY
A combination of approaches including the review of the relevant documents, secondary data sources,
individual interviews and focus group meeting with key stakeholders were deployed for conducting the
diagnostic study.
In total, 15 in-depth interviews and 1 focus group meeting were conducted. The distribution of
interviews is given in the table below:
Table 1: Number of in-depth interviews conducted
CORE ENTERPRISES AND SUPPORT INSTITUTIONS
NUMBER OF INTERVIEWS
Core Enterprises
11
Associations
2
Government Agency
2
Total Number
15
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| DEFINITION OF THE MARINE FISHING CLUSTER
The marine fishing industrial cluster in Samegrelo-Zemo Svaneti Region comprises from the following
interrelated principal activities: fish capturing, primary production, processing and sales.
The primary activity of the process is fish capturing in the Black Sea. Main actors are Small-Scale Marine
Fishing Companies (SMFCs) possessing up to 30-35 vessels, local fish processing License Holder
Companies (LHCs) with their own vessels, and Turkish fishing seiners that are firstly authorized and also
hired by Georgian processing facilities to capture fish in the Black Sea coastal strip.
Part of SMFCs
brings small quantities of captured fish to their facilities for primary production. The
business operations include fish salting, curing in smoke, vacuum packing, and freezing. Some of them
use refrigerators to freeze part of captured fish for a longer period and sell the product as animal and fish
feed. Products are mostly sold on the local market.
The vast majority of captured fish is being processed through complex production processes carried out
by 5 LHCs in plants located in Poti. LHCs process fish captured by Georgian SMFCs, their own and Turkish
vessels. During fish processing, raw fish is being transformed into fish meal and oil traded at export
markets. An absolute majority of processed fish sales comes on the Turkish export market; only a minor
share on the EU market and other neighbouring countries. According to the interviewed respondents,
Turkish seiners, being hired by LHCs for fish capturing, send part of raw captured fish to Turkey through
transporter vessels.
Local market actors are local bazaar fish markets, as well as a middleman who purchases fish from
Georgian Fishermen and resells it to local fish markets. The diagram below depicts core actors of the
cluster and their interrelation starting from fish capturing to final market sales.
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