Manual on Statistics of International Trade in Services

Advertising, market research and public opinion 
polling
services transacted between residents and non-
residents covers the design, creation and marketing of 
advertisements by advertising agencies; media 
placement, including the purchase and sale of 
advertising space; exhibition services provided by trade 
fairs; the promotion of products abroad; market research; 
telemarketing; and public opinion polling on various 
issues. 
3.130. 
Research and development 
services covers those 
services that are transacted between residents and non-
residents and associated with basic research, applied 
research and experimental development of new products 
and processes. In principle, such activities in the 
physical sciences, social sciences and humanities are 
covered, including the development of operating systems 
that represent technological advances. Also included is 
commercial research related to electronics, 
pharmaceuticals and biotechnology. Excluded are 
technical studies and consultancy work (both included in 
business and management consultancy, public relations 
services
).
 
3.131. 
Architectural, engineering and other technical 
services 
covers transactions between residents and non-
residents related to architectural design of urban and 
other development projects; planning and project design 
and supervision of dams, bridges, airports, turnkey 
projects etc.; surveying; cartography; product testing and 
certification; and technical inspection services. Mining 
engineering is excluded and included in 
mining services
.
3.132. 
Waste treatment and de-pollution 
services 
includes the treatment of radioactive and other waste; 
stripping of contaminated soil; cleaning up of pollution 
including oil spills; restoration of mining sites; and 
decontamination and sanitation services. Also included 
are all other services that relate to the cleaning or 
restoring of the environment.
3.133.