Management Careers: Administrative Services Managers

Advertising, Promotions, and Marketing Managers

Education and Certifications Advertising, Promotions, and Marketing Managers Need

An advertising, promotions, or marketing manager career typically begins with a bachelor degree. Relevant majors include Bachelor of Marketing or Bachelor of Journalism. A student completing an internship while studying is highly recommended.

Advertising, promotions or marketing managers don't need specific licenses or certifications.

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What They Do

Advertising managers, promotion managers and marketing managers are master fishers of sorts; their primary job is to snare the consumer, hook, line, and sinker before they even know what happened. These managers work together, as well as with art directors, sales agents, and financial staff members to plan programs and campaigns designed to engage current and new customers' interest in a product or service.

Advertising managers, promotion managers and marketing managers all work with various department heads or staff to discuss subjects such as contracts, selection of advertising media, and products to advertise. Together, they decide the type of media to use for the advertising campaign such as radio television, print, online, billboards or a combination of different types of media.

Advertising managers, promotion managers and marketing managers inspect layouts, analyze market research studies, develop pricing strategies for products and supervise a media campaign from start to finish.

An advertising manager career includes stirring up interest in potential buyers for a product or service. An advertising manager career also includes overseeing the sales staff and other individuals responsible for generating advertising ideas. Advertising managers often also serve as a liaison between an advertising or promotion agency developing and placing the ads and the client purchasing the ad campaign.

A marketing manager career involves estimating the demand for a product or service an organization or company offers versus the demand for a similar product or service its competitors offer. Marketing managers also help identify possible additional markets a company can target in advertising.

Marketing manager careers include trying to keep the customers happy with lower prices, while also finding ways to keep the company's costs low to maximize profits.

Promotions managers are responsible for programs combining advertising and purchasing incentives to improve sales.