Evaluation of all the sales person is done on quarterly basis. Evaluation helps in the promotion of the people to higher levels in the organization. The evaluation is a great motivator for the sales person because due to this he works hard to get promotion or at least the monetary reward. Monetary rewards are not only given to the best sales person, they are also given to the best market developer and the best sales manager of the year.
Performance development plan is kept as base to evaluate the performance of the employee. The measurement of performance is done on the basis of achievement of targets which were set and communicated at the start of the year in front of each sales manager, each quarter to market developer and monthly to ever salesperson.
This performance develop plan evaluates the sales made by the salespersons on the basis of call slips, route calls, call completion, effective and productive call, attendance of the salespersons, growth in sales done by the sales man, market development and the punctuality of the sales person (The Coca-Cola Company, 2014).
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