Major tools in marketing: identity media, events, publications, news, speeches, public service activities

Major tools in marketing:identity media, events, publications, news, speeches, public service activities.
Sales promotion consists of short-term incentives to encourage the purchase or sales of a product.
Increase short-term sales or help build long-term market share.
Get consumers to try a new product.
Lure customers away from a competitor.
In general , sales promotion should focus on consumer relationship building.
Personal selling is communication between salespeople and individual customers whether.
● face to face ● by telephone ● through video conferencing.