Made to Stick

“PHRAUG and TAYBL”: Bruce W. A. Whittlesea and Lisa D. Williams,
“The Discrepancy-Attribution Hypothesis II: Expectation, Uncertainty, Sur-
prise, and Feelings of Familiarity,” Journal of Experimental Psychology: Learn-
ing, Memory, and Cognition 27 (2001): 14–33.
73
The Nordie who ironed: Jim Collins and Jerry I. Porras, Built to Last: Suc-
cessful Habits of Visionary Companies (New York: HarperBusiness, 1994), 118.
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Journalism 101: Ephron’s account is in Lorraine Glennon and Mary
Mohler, Those Who Can . . . Teach! Celebrating Teachers Who Make a Dif-
ference (Berkeley, Calif.: Wildcat Canyon Press, 1999), 95–96.
N O T E S
263

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Americans persist in thinking: Message 1 from the foreign aid Clinic is from
www.ipjc.org/journal/fall02/nick_mele.htm.
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