Made to Stick

In 1954, the economist L. J. Savage: Leonard J. Savage, The Foundations of
Statistics (New York: Wiley, 1954).
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Amos Tversky and Eldar Shafir: The study about the Christmas vacation in
Hawaii study is in Amos Tversky and Eldar Shafir, “The Disjunction Effect
in Choice Under Uncertainty,” Psychological Science 3 (1992): 305–9. The
lecture/foreign film/library study is found in Donald A. Redelmeier and
Eldar Shafir, “Medical Decision Making in Situations That Offer Multiple
Alternatives,” Journal of the American Medical Association 273 (1995): 302–6.
The phenomenon of decision paralysis is pronounced even for professionals.
Redelmeier and Shafir show that doctors will delay in prescribing any treat-
ment when they are forced to choose among multiple good treatments.
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