The Boston Consulting Group
“It can be tempting to think of applications as a numbers
game, and that the best approach is to apply to as many
employers as possible. That can cause your cover letter to look
very standardised and errors to creep in. Check whether the
organisation you’re applying to has a statement of values,
and read the role description carefully. Then use the cover
letter to guide the employer to the sections of your CV or
application form that show your own values are aligned.
This will make your application appear more tailored and
shows the employer that you would be a good fit.”
Morgan Stanley
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