Logistics Sub-Sector Land Transportation

Ethics Principle 6: Fairness 
From identifying fairness as a part of integrity, fairness always remains fundamentally a moral & 
ethical duty. To be fair when conducting business, we must be reasonable, regardless, if this will place 
constraints and restriction on our judgement and actions. 
In logistics, we need to work with many international and national suppliers in the course of 
movement of products on behalf of our customers. We need to ensure that our moral code is above 
reproach in terms of competition and ensure that we are within the antitrust laws so that we do not 
have any unfair advantage over our competitors. 
By acknowledging and incorporating antitrust, anti-corruption & bribery laws in our code of conduct, 
any employee, customer or stakeholder would be generally feel reassured that fairness is at heart &
is a core value of the company. 

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Participant Handbook 
112 
Ethics Principle 7: Selflessness & Non-judgmental 
The ethical standards to promote here are our conduct in how to challenge and allow for the reporting 
of improper conduct confidentially, without bias or undue consequence. 
To encouraging our employees, particularly new employees, to familiarise themselves as part of their 
induction with our code of conduct is very essential. The main reason for this is to not only make sure 
they understand the company culture but also to protect them, their needs, work-life-balance 
attainment as well as their stance if ever, they find themselves in any compromised situation such as 
coming across bribery or antitrust, in a non-judgemental, non-intimidatory as well as encouraging 
manner. When we keep to our principles of integrity and honesty, we would ultimately come out of it 
stronger because it would only show our steadfastness of being truthful, even in hard times. 
Selflessness is also about creating a nurturing environment, where employees of all grades come first 
–
there are open and fair opportunities for self-growth and promotion opportunities. It is not the CEOs 
at the centre of the attention but everyone else! 
Regardless of whom you work for, although the entire point of a code of conduct and/or code of ethics 
document is to cover all the aspects of good ethical practice within a company by each employee, 
customers and stakeholders, if in doubt, always ask before acting! 
Notes 
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113 
Land Transportation 
Associate