Local and International Trends in Hospitality and Gastronomy

RESEARCH OF FACTORS AFFECTING ON THE CHOICE OF HOTEL BY CONSUMERS

Svetlana Stepanova¹

Saint-Petersburg State University of Economics, Russia Faculty of Service, Tourism and Hospitality Department of Hotel and Restaurant Business

Introduction

The relevance of this project was determined by the demands of enterprises of the hotel industry in order to use the information received to optimize their activities.
Students and teachers of the Hotel and Restaurant Business Department of the Tourism and Hospitality Service Faculty of St. Petersburg State University of Economics conducted this research project in 2017-2018. Large network and non- network hotels of St. Petersburg were chosen for the study, exactly: Radisson Royal Hotel, Renaissance St. Petersburg Baltic, Hotel Courtyard St. Petersburg Vasilievsky, Nevsky Grand Hotel, Grand Hotel Emerald.
In order to conduct a research, the department developed a questionnaire, which included a list of questions, allowing estimating the factors influencing on the choice of hotels by consumers. In total, 1,455 respondents were surveyed.
The results of the research are presented in charts from the first to the fifth. The results are presented in diagrams, arranged according to the list of questions reflected in the questionnaires:



¹ Professor, [e-mail]

1. How did you find out about the hotel?

Figure 1. How did you hear about the hotel?

21%
66%
Internet Friends Other Advertise

Source: edited by the author

Based on the data obtained, it was revealed that in most cases people find out about the hotel through the Internet and from friends. Other methods are on third place and advertising is on fourth.