Living in a digital age

How can our digital connectedness be used against us? As a result of the global population becoming much more digitally connected, most firms have adjusted their marketing strategies accordingly, to maximise their consumer engagement. In the past, where companies would have had to rely on traditional media outlets such as radio and print in order to attract customers and build a reputation for themselves, they can now use the digital world to achieve this instantly. Digital content is seen by significantly more people than traditional media would be, in a much shorter time period, especially when combined with the use of programmatic advertising which could be considered by some, to be exploiting their customers.

• How can our digital connectedness be used against us? As a result of the global population becoming much more digitally connected, most firms have adjusted their marketing strategies accordingly, to maximise their consumer engagement. In the past, where companies would have had to rely on traditional media outlets such as radio and print in order to attract customers and build a reputation for themselves, they can now use the digital world to achieve this instantly. Digital content is seen by significantly more people than traditional media would be, in a much shorter time period, especially when combined with the use of programmatic advertising which could be considered by some, to be exploiting their customers.

With the internet, humankind has shifted it’s thinking and way of thinking. For some, critical thinking seems to be the essence of creating change, but in a time where you can just search online for the answers, critical thinking is the harder route to solve problems. With new technologies and connectivity through the internet, companies like SpaceX led by Elon Musk, want to take this window of time to both use critical thinking and the internet as tools to send people to other planets. By living in a digital age, thinkers from all different fields can interact, learn, and discuss things together in order to progress. This is a way that living in a digital age can benefit our society. What hurts our society in this digital age is potential hacking, internet trolling/ bullying, and using the internet as a distraction rather as a tool for the ordinary person. Through internet connection we may be able to expand our experience as humans and learn to become more reliant on the technologies we create.